Current analysis and practical guidance on SEO, AI search, online reputation and international visibility.
The focus is on changes that affect real search strategy, measurement and business decisions, rather than publishing industry news for its own sake.
International SEO
The policy still exists. What changed is how its consequences can apply to searchers inside the EEA compared with users elsewhere.
Read articleTechnical SEO
Most websites do not need to obsess over crawl budget. Large and rapidly changing sites are different, and Google's updated guidance gives technical teams several things worth testing.
Read articleAI Search
AI visibility is not only an on-site content problem. Independent sources matter too, but current research does not prove that buying or manufacturing mentions causes AI recommendations.
Read articleAI Search
Google, Bing and ChatGPT now expose different pieces of the AI search journey. The challenge is knowing what each metric actually means.
Read articleTechnical SEO
Allowing an AI crawler is not the same as allowing model training, and robots.txt is only one place where access can fail.
Read articleReputation
A brand can be cited without being recommended and recommended without its own website being cited. Reputation monitoring needs to measure more than links.
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