Web app development for your business
Easy Internet builds custom web applications that run in the browser: tools for your staff, services for your customers and platforms for your content. The starting point is the task someone needs to complete, whether that means finding an item, making a booking or managing information.
Based in Ramat Gan, Israel, we have worked in SEO and online marketing since 2010. Jonathan Mimouni leads the work directly, from the first conversation to delivery. We also build and run our own web projects, shown under Our Projects on the homepage.
What we can build
A useful first version needs a clear purpose. The scope can include:
- Internal dashboards and admin panels
- Calculators and interactive tools
- Booking or inquiry flows
- Directories and catalogs
- Content platforms
- Multilingual sites and tools
- Connections to external services through their APIs
An API lets one service exchange information with another. Whether a connection is possible depends on what the external service makes available.
Search, speed and structure belong in the build
For a public application, being useful starts with being found. Technical SEO informs clean URLs, metadata, structured data where appropriate and sitemaps. Clear content structure and crawler access also support AI search readiness, without guaranteeing rankings or inclusion in AI answers.
Internal tools have different priorities. We distinguish public content from private workflows, while considering page speed, Core Web Vitals, mobile layouts and accessibility basics from the start.
From a business goal to a working version
The project moves through six steps:
- Understand the business goal, the users and the task they need to complete.
- Define the scope and decide what belongs in the first version.
- Build in stages, with working checkpoints you can review.
- Test the application on mobile and desktop.
- Launch the agreed version.
- Maintain and improve it after launch by agreement.
Working checkpoints let you review the actual flow before the whole application is finished. Scope is set per project; there are no fixed packages.
Technology that fits the project
We choose lean, maintainable code for the job, typically PHP, SQLite or another suitable database, vanilla JavaScript and static generation where it fits. The choice follows what the application needs to do and where it will run.
Where possible, we use your existing hosting and deploy through a simple upload. Hosting suitability is part of the scope discussion, rather than an assumption that every environment supports every application.
Security basics include input validation, safe handling of credentials and keeping secrets out of browser code. Data collection is planned with privacy in mind.
Multilingual applications, including right-to-left layouts
Our experience spans more than 20 languages, countries and markets. We work with Israeli companies and international clients, including projects that combine right-to-left Hebrew or Arabic with left-to-right languages.
Language affects more than the words on a page. Navigation, forms and mixed-direction text need attention too. Planning this at the start gives each language a place in the application structure.
What happens after launch
Maintenance and improvements are agreed according to the project. Most engagements are month-to-month. We define what ongoing work covers rather than treating every future change as part of the initial build.
Start with the process you want to improve and who will use it. Contact Jonathan Mimouni on WhatsApp or by phone at +972 52 221 7071 to discuss the scope.
Talk through your web app with Jonathan Mimouni
Reach us on WhatsApp or by phone at +972 52 221 7071.